I think the big takeaway for the readings this week is the challenge to look at our individual lives and recognize the way social media has bridged the gap between us and our constituents. As one article pointed out, this change can be evidenced in something as fundamental as an understanding the impact of our social media presence in terms of applying for a new job, or it can be much more complex and involve changing the terms within which major journalism outlets acquire information. As students of social media, we need to find where the impact of social media affects us and acknowledge that impact as we move forward.
Social media is a powerful tool, and as brand owners, we have to decide how the platform can best suit our needs. One of the readings this asked if social media is advertising or PR and broke down the ways the platform could actually be both. In fact, while it would make sense to assume that social media is pre-dominantly concerned with the PR aspect of business, the article points out the fact that more and more people are using social media to be aware of new products and promotions. As a brand, we have to decide what the central mission of our social media efforts will be and who is responsible for maintaining the brand while being a presence on social media. As another article pointed out, this decision is not one that can be “given away” to a qualified social media expert. The brand has to be unique to the company and efforts should reflect the company in addition to the social media content creator.
Social media has also changed the way users acquire journalistic-type information. Many people say they no longer trust major news platforms and actually prefer to read over major stories from social media sites. As social media students, we have to understand the impact of this mentality and adapt our strategies based on that knowledge. Journalists now have to find their own place within the social media world while still maintaining some of the guidelines and principals linked previously. (accompanying infographic)
Where is your place in social media? How does the platform impact your daily operations?
Do you have more than one social media account for different “versions” of yourself?
Is journalistic integrity at risk in the paradigm shift of social media importance?