A Month of Content for Disney’s Animal Kingdom

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            This month, the goal for the Animal Kingdom (AK) social media platforms will be to increase engagement with our current followers, add new followers, and increase traffic to the park through events that promote the park and its attractions.  Finally, we will use social media to encourage our visitors to share their experiences of their time at AK through promotions that encourage content submissions.

  • Sunday, December 1

Sundays our animals will take a day of rest from social media and we will post two photos of a different animal sleeping each Sunday.

FB: 2 Sleeping Animal Photos at different times throughout the day.

Twitter: 2 Sleeping Animal Photos at different times throughout the day.

  • Monday, December 2

FB: Monkey Monday! Submit your best selfie with a monkey in the background and tag it with the #MonkeyMondayAK for a chance to win 1 of 100 free guest passes good anytime in the year 2014

Twitter: “Have you booked your backstage safari for your trip to #AK?  Go to this link for details: https://disneyworld.disney.go.com/events-tours/animal-kingdom/backstage-safari/

  • Tuesday, December 3

FB: Photo or video of one of the attractions or animals on the park. (repeat twice throughout the day)

Twitter:  “Tomorrow at #AK: tell your parking attendant you were sent by ‘Jake Sully’ for half off parking! #AKAvatar”

  • Wednesday, December 4

FB: “Happy Hippo Hump Day from AK.”

            NOTE: Include a photo of one of the on site hippos

Twitter: “Happy Hippo Hump Day from AK.”

            NOTE: Include a photo of one of the on site hippos

  • Thursday, December 5

FB: Throwback Thursday! (#TBT, Throwback Thursday on the Facebook side will feature a different story about the development of AK from the perspective of one of the people involved)

Twitter: Throwback Thursday! (#TBT, Throwback Thursday on the Twitter side will feature a photo of a former animal resident of our park.  Included on the photo will be a brief write up on the biography of the animal i.e. infographic.)

  • Friday, December 6

FB: Hope to see you this weekend at Animal Kingdom!  Let us know how your trip was in the comments section below!

Twitter: Follow Friday! (#FF) “#FF @AKPanda.  Follow this account for a daily selfie from Guiseppe, our newest Panda at AK”

  • Saturday, December, 7

FB: “Roll Call!  Let us know you are at AK today by replying to this post for a chance to be direct messaged from one of our friends with a special deal for you!”  (Direct message some of the commenters with a 10% off refreshments coupon)

Twitter: “Roll Call!  RT this to let us know you are at AK today for a chance to be DM’d with a special deal just for you” (DM some of the ReTweeters with a special coupon code for 10% off refreshments at the park)

  • Sunday, December 8

FB:2 Sleeping Animal Photos at different times throughout the day.

Twitter: 2 Sleeping Animal Photos at different times throughout the day.

  • Monday, December 9

FB: Monkey Monday! Submit your best selfie with a monkey in the background and tag it with the #MonkeyMondayAK for a chance to win 1 of 100 free guest passes good anytime in the year 2014

Twitter: “RT this if you had a great weekend at AK this weekend!”

  • Tuesday, December 10

FB: Photo or video of one of the attractions or animals on the park. (repeat twice throughout the day)

Twitter: “Tomorrow at #AK: take an additional 20% off all Avatar merchandise purchased in park! #AKAvatar”

  • Wednesday, December 11

FB: “Happy Hippo Hump Day from AK.”

            NOTE: Include a photo of one of the on site hippos

Twitter: “Happy Hippo Hump Day from AK.”

            NOTE: Include a photo of one of the on site hippos

  • Thursday, December 12

FB: Throwback Thursday! (#TBT) Throwback Thursday on the Facebook side will feature a different story about the development of AK from the perspective of one of the people involved.

Twitter: Throwback Thursday! (#TBT) Throwback Thursday on the Twitter side will feature a photo of a former animal resident of our park.  Included on the photo will be a brief write up on the biography of the animal.

  • Friday, December 13

FB: Hope to see you this weekend at Animal Kingdom!  Let us know how your trip was in the comments section below!

Twitter: #FF “This #FF @AKEventPlannner.  Follow this account for an exclusive look at #AKEvents before they are revealed. #AKAvatar”

  • Saturday, December, 14

FB: “Roll Call!  Let us know you are at AK today by replying to this post for a chance to be direct messaged from one of our friends with a special deal for you!”  (Direct message some of the commenters with a 10% off refreshments coupon)

Twitter: “Roll Call!  RT this to let us know you are at AK today for a chance to be DM’d with a special deal just for you” (DM some of the ReTweeters with a special coupon code for 10% off refreshments at the park)

  • Sunday, December 15

FB: 2 Sleeping Animal Photos at different times throughout the day.

Twitter: 2 Sleeping Animal Photos at different times throughout the day.

  • Monday, December 16

FB: Monkey Monday! Submit your best selfie with a monkey in the background and tag it with the #MonkeyMondayAK for a chance to win 1 of 100 free guest passes good anytime in the year 2014

Twitter: “RT this if you had a great weekend at AK this weekend!”

  • Tuesday, December 17

FB: Photo or video of one of the attractions or animals on the park. (repeat twice throughout the day)

Twitter: “Tomorrow at #AK: everyone in a solid blue shirt will be given 25% off their admission to the park! #AKAvatar”

  • Wednesday, December 18

FB: “Happy Hippo Hump Day from AK.”

            NOTE: Include a photo of one of the on site hippos

Twitter: “Happy Hippo Hump Day from AK.”

            NOTE: Include a photo of one of the on site hippos

  • Thursday, December 19

FB: Throwback Thursday! (#TBT) Throwback Thursday on the Facebook side will feature a different story about the development of AK from the perspective of one of the people involved.

Twitter: Throwback Thursday! (#TBT) Throwback Thursday on the Twitter side will feature a photo of a former animal resident of our park.  Included on the photo will be a brief write up on the biography of the animal.

  • Friday, December 20

FB: Hope to see you this weekend at Animal Kingdom!  Let us know how your trip was in the comments section below!

Twitter: #FF “This #FF @DisneyParks.  Follow them for an exclusive look at the other parks in the Orlando area.”

  • Saturday, December, 21

FB: “Roll Call!  Let us know you are at AK today by replying to this post for a chance to be direct messaged from one of our friends with a special deal for you!”  (Direct message some of the commenters with a 10% off refreshments coupon)

Twitter: “Roll Call!  RT this to let us know you are at AK today for a chance to be DM’d with a special deal just for you” (DM some of the ReTweeters with a special coupon code for 10% off refreshments at the park)

  • Sunday, December 22

FB: 2 Sleeping Animal Photos at different times throughout the day.

Twitter: 2 Sleeping Animal Photos at different times throughout the day.

  • Monday, December 23

FB: Monkey Monday! Submit your best selfie with a monkey in the background and tag it with the #MonkeyMondayAK for a chance to win 1 of 100 free guest passes good anytime in the year 2014

Twitter: “RT this if you had a great weekend at AK this weekend!”

  • Tuesday, December 24

FB: Photo or video of one of the attractions or animals on the park. (repeat twice throughout the day)

Twitter: “Preparing for Christmas on Pandora! #AKAvatar” 

            NOTE: Include a photo of one of the trees from Avatar with edited in Christmas decorations on it.

  • Wednesday, December 25

FB: Merry Christmas from your friends and the many families at AK! 

            NOTE: Include photo of elephant family marching and edit a Santa hat on their heads.

Twitter: “Merry Christmas from your friends at AK!  Come back to see us for a special #FF gift this week!”

  • Thursday, December 26

FB: Throwback Thursday! (#TBT) Throwback Thursday on the Facebook side will feature a different story about the development of AK from the perspective of one of the people involved.

Twitter: Throwback Thursday! (#TBT) Throwback Thursday on the Twitter side will feature a photo of a former animal resident of our park.  Included on the photo will be a brief write up on the biography of the animal.  Also, make a second post sometime during the day reminding about the special #FF tomorrow.

  • Friday, December 27

FB: Hope to see you this weekend and in 2014 at Animal Kingdom!  Let us know how your trip was in the comments section below!

Twitter: “#FF @AK2014Deals Hope you had a great Christmas!  Follow this account for exclusive in-park specials the entire year of 2014!”  

  • Saturday, December, 28

FB: “Roll Call!  Let us know you are at AK today by replying to this post for a chance to be direct messaged from one of our friends with a special deal for you!”  (Direct message some of the commenters with a 10% off refreshments coupon)

Twitter: “Roll Call!  RT this to let us know you are at AK today for a chance to be DM’d with a special deal just for you” (DM some of the ReTweeters with a special coupon code for 10% off refreshments at the park)

  • Sunday, December 29

FB: 2 Sleeping Animal Photos at different times throughout the day.

Twitter: 2 Sleeping Animal Photos at different times throughout the day.

  • Monday, December 30

FB: Monkey Monday! Last chance! Submit your best selfie with a monkey in the background and tag it with the #MonkeyMondayAK for a chance to win 1 of 100 free guest passes good anytime in the year 2014.  Don’t forget to come back tomorrow for our special countdown to the winners!

Twitter:

  • Tuesday, December 31

FB:  Monkey Monday winner reveal day!  “At AK, we are having a 2014 countdown of our own.  Starting at 2:00 PM EST we will share one of the top 10 #MonkeyMondayAK photo submissions every hour until Midnight when all 100 winners will be revealed in a massive Monkey Monday collage”

            NOTE: Set up Hootsuite to handle this and use a photo editing service to edit all 100 winning photos together and announce the winners’ names under the post.

Twitter:  “See you in 2014 at Animal Kingdom!”

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