This week the readings focused on the not-so-social social media platform LinkedIn. I think the biggest mistake people make is to put LinkedIn into the same box as Facebook and Twitter; but the truth is, LinkedIn offers a very different service that is largely revolving around the professional world. As one of the readings pointed out, LinkedIn is also one of the few social media companies that is seeing financial success on Wall Street. The article brings up the point of consumers being rather fickle when it comes to most social media, but LinkedIn has found its own place and seeks to put professionals and businesses in contact with each other. Having a very well built LinkedIn profile then becomes important for many reasons and may even actually warrant being isolated from your other social profiles if they do not carry the same messages. We read tips on updating your LinkedIn profile and common themes of the advice included making sure you had a good headline on your profile as well as a good profile picture that did not include your dog or family or any other distraction. Our readings also including things to avoid on LinkedIn, and one that I found particularly interesting was to make sure to put a status up every now and then. This is your ability to show that you are “active and engaged” with the service. Overall, the readings showed the importance of having a strong presence on LinkedIn. As it is a unique service that is in fact very different than most social media, it needs to be approached as its own tool and strategy needs to be devised accordingly. Using some of the advice can be helpful in this task and hopefully, with a strong profile, LinkedIn will be able to help you in ways other social cannot.
Do you think LinkedIn has a better future in store than Facebook or Twitter? Do you think it is in fact a more valuable service than the others?
What have you learned about LinkedIn that you plan to put into action?