Intro to Social Media Week 4 Reading Response
This week we began discussing the “new newsfeed:” Twitter. The website began in 2006 and is the platform that I personally am the most intrigued about. Our readings for this week gave us helpful tips for engaging with our audience on Twitter and even gave us some advice for starting out our Twitter accounts. Finally, in an article titled “The Twitter Trap,” we read of possible downfalls to the Twitter generation and contemplated whether this new form of information sharing was overall good for people.
One of the most prominent pieces of advice from the readings was about responding to any and all tweets that are sent to you. Even the largest companies in the world can benefit from treating its consumers as individuals and responding to their tweets when possible. This was a common theme in the readings and companies such as Comcast and General Motors were praised for their ability to use their Twitter accounts in a way that benefitted the consumer and allowed the company to look more personal for its audience, a practice favored by many of the authors we have read and the lectures we have viewed. Twitter Chat was also discussed as a new way of engaging in dialogue with potential consumers by allowing us to jump right into conversation that could be happening about our brand or about the need that we feel our brand meets.
An article of particular interest to me was one from Aaron Lee titled, “If I could start Twitter all over again, what would I have done differently?” In this article, Lee discusses the importance of taking ones time when starting a Twitter and not mindlessly chasing followers. This was good advice for me as I have started a separate Twitter with the goal of getting followers and have realized that in the early phases of establishing my Twitter, I should focus on my voice and creating solid followers and lists rather than just hoping to get more followers.
Finally, “The Twitter Trap” asked questions about society and the way we ingest information and whether Twitter has taken away from our ability to retain important information. In this article, Twitter was actually compared to the printing press on the merits of the way the press took away from the need to memorize as much. The article pointed out that at one point, even full books were memorized and able to be recited. Now, with the invention of Twitter and other social media, our attention spans and ability to memorize may have gotten shorter, but we can ingest more information at a time than ever before. The author questions whether this is a good trade off and I find myself reflecting on this as well.
Do you think this is a good trade off? Does #TwitterMakeYouStupid?
What piece of advice for a new Tweeter did you find the most helpful?
Have you had a good experience with a large company on social media?