Intro to Social Media Week 3 Readings Reaction

Intro to Social Media Week 3 Reading Response

            This week, our reading took our understanding of social media and turned it into a challenge: content.  Knowing who is on what platform of social media is one thing, but the ability to create meaningful content is another; and the readings gave us some very helpful tools as we begin to create content that engages our reader and hopefully converts them to “evangelists” for our message as described in the reading by Pam Moore.  The first interesting aspect that should be pointed out is the importance of the consumer in the creation of this content.  The content should not only be relevant to the consumer, but should also cater to the consumer and allow them to become engaged in your product.  In the “50 Ways to Energize Your Social Community Audiences,” almost all of the strategies were very consumer-centered and therefore highlighted the importance of consumer “buy in” when trying to spread a message.  As we’ve been learning, consumers will spread your message for you if you give it to them in a way that encourages such behavior.  This new direction of communication has been one of the most interesting dynamics in this new social media marketing perspective and has really challenged companies to put out quality content. 

            When thinking about content, we also need to think about how we can make our content stand out amongst the others in the same market.  Guy Kawasaki suggested adding “bling” to our posts, which is an interesting word choice and perspective when thinking about social media.  Bling can come in many forms and is basically a way of helping our content to shine and stand out.  We may need to bring out the bling in our profile by adding a good default picture.  A good head shot is a great way to make a profile more personable, but we are warned to not give “too much” in the default.  Also, posted content can bling by maybe adding pictures or video, which is something many customers will prefer over plain text.   Something as silly as adding a picture of your television to a “Now Watching” tweet while watching an already trending show may be a “blingy” way of drawing attention to your post and helping it stand out.  Finally, Guy brought up the idea of possibly repeating content on a platform such as twitter to help it get attention it may not have previously gotten.

            Finally, one great way to create content that the readings posted out is to read content on your own.  A lot of it.  Reading content gives us more content to potentially disperse to our audience and helps us to be more knowledgeable on the subject matters we are discussing.  Reading content also allows us to see what bad content looks like; a practice some of the readings encouraged.  Knowing bad content is important especially when we learn what exactly makes it bad content.  Are there not enough pictures? Is the content too specific? Having a knowledge of bad content and what it looks like will hopefully help us in the creation of good content when using social media.

 

Where have you seen content with “bling?”  Have you ever seen content with maybe a little much “bling,” where it became too silly?

Is repeat tweeting a good idea in your opinion?

Where have you seen “bad” content?  What did it look like?

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6 thoughts on “Intro to Social Media Week 3 Readings Reaction

  1. Hi Jake,
    I like the idea of repeat tweeting – to a degree. Since the “life” of a tweet is much shorter than that of a Facebook post, I think you have to capitalize on the captive audience as much as possible. For me, repeat tweeting about an upcoming sale or promotion really helps 1) remind customers that such an event is happening and 2) hit potential customers that may not have seen the previous tweet. Also, repeat tweeting increases the potential for retweeting. That being said, just tweeting the same thing over and over, or even just a few times too many, is not only annoying, but loses effectiveness. Again, this is all from the perspective of a lingerie store.

  2. I love seeing bling on social media when it makes sense with the content, but bling for the sake of bling seems a little silly to me. Where’s the value? Instead of adding a photo or video just so you can say you added it, I think it’s best to try to find something that is truly related to the content you’re sharing. I mean, the internet is a big place. And if you can’t find the bling, create it!

    I agree with Lesley on repeat tweeting. It’s useful — until it gets annoying. When I’m repeat tweeting something on one of AL.com’s accounts, I try to schedule the tweets for different times of the day to hit different audiences, and I also like to change up the wording a bit when possible.

  3. I talked about repeat tweeting in my blog as well! I understand that tweets are short-lived and you may want to get your message across, but if I came across a company that was retweeting the same thing over and over again, I’d either stop paying attention or I would stop following them. I agree with Julie that if you want to make sure you get your message across, using different wording in each of your tweets might help to ensure that you’re not annoying your target audience.

    I found a list of websites that didn’t get the memo that too much “bling” can be a turnoff for readers. http://www.webpagesthatsuck.com/over-the-top-web-sites.html

  4. Thank you all for the comments. I guess repeat tweeting isn’t as bad as I thought it was when I first posted the question. I like what some of you said about changing it up a little bit with the message and I suppose the more I think about it, I have seen good repeating tweeting that actually works. Music artists that I follow on Twitter for example might tweet the iTunes link for their new album on multiple occasions but find different ways to do so that still engage someone who may have read the first tweet, Also, thanks for the feedback on bling. It is not enough to just have some, but rather we should find some that is relevant to the content. Thanks all!

  5. I love Twitter and I think at times it is necessary for a brand to repeat a Tweet because a person’s Twitter feed may be so full that they could miss something. I do think that brand’s should not go overboard when repeating Tweets and if they feel it is necessary to do so they should attempt to change the wording so it is not the same exact Tweet.

  6. I am going to try and repeat tweats as a test. You asked in your post where have we seen bad content? I would have to same on my blog, so far I am not getting any responses, yikes! I am also going to try some bling. By the way your content was easy to read and understand thank you.

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