Intro to Social Media Week 3 Reading Response
This week, our reading took our understanding of social media and turned it into a challenge: content. Knowing who is on what platform of social media is one thing, but the ability to create meaningful content is another; and the readings gave us some very helpful tools as we begin to create content that engages our reader and hopefully converts them to “evangelists” for our message as described in the reading by Pam Moore. The first interesting aspect that should be pointed out is the importance of the consumer in the creation of this content. The content should not only be relevant to the consumer, but should also cater to the consumer and allow them to become engaged in your product. In the “50 Ways to Energize Your Social Community Audiences,” almost all of the strategies were very consumer-centered and therefore highlighted the importance of consumer “buy in” when trying to spread a message. As we’ve been learning, consumers will spread your message for you if you give it to them in a way that encourages such behavior. This new direction of communication has been one of the most interesting dynamics in this new social media marketing perspective and has really challenged companies to put out quality content.
When thinking about content, we also need to think about how we can make our content stand out amongst the others in the same market. Guy Kawasaki suggested adding “bling” to our posts, which is an interesting word choice and perspective when thinking about social media. Bling can come in many forms and is basically a way of helping our content to shine and stand out. We may need to bring out the bling in our profile by adding a good default picture. A good head shot is a great way to make a profile more personable, but we are warned to not give “too much” in the default. Also, posted content can bling by maybe adding pictures or video, which is something many customers will prefer over plain text. Something as silly as adding a picture of your television to a “Now Watching” tweet while watching an already trending show may be a “blingy” way of drawing attention to your post and helping it stand out. Finally, Guy brought up the idea of possibly repeating content on a platform such as twitter to help it get attention it may not have previously gotten.
Finally, one great way to create content that the readings posted out is to read content on your own. A lot of it. Reading content gives us more content to potentially disperse to our audience and helps us to be more knowledgeable on the subject matters we are discussing. Reading content also allows us to see what bad content looks like; a practice some of the readings encouraged. Knowing bad content is important especially when we learn what exactly makes it bad content. Are there not enough pictures? Is the content too specific? Having a knowledge of bad content and what it looks like will hopefully help us in the creation of good content when using social media.
Where have you seen content with “bling?” Have you ever seen content with maybe a little much “bling,” where it became too silly?
Is repeat tweeting a good idea in your opinion?
Where have you seen “bad” content? What did it look like?