In the first week of official reading assignments for this class, we were introduced to some of the many uses for social media on a professional level as well as an individual level. Throughout my reading, I found myself reflecting on my father’s concrete/ construction company and whether social media was something he could actually use. What I found through the readings is that with the right strategy, any company could stand to improve their operations by adding a social presence online.
Some of the early readings helped me ask the right questions when thinking about a business such as my father’s construction business and how they might use social media. Concepts like “find your venue” from the inc.com article showed me that a HUGE social media campaign may not be what a business like this is after, but rather a concentrated effort in one platform might be more helpful. I was torn on whether this might be a Facebook profile or a LinkedIn page. Later on, when the concept of the “Big Win” was introduced, I realized this answer may be a little bit of both formats depending on the prospective “consumer” a construction company was hoping to meet. Do you think construction companies have a place on social media? Would you research a home builder on Facebook before asking them to build your home?
Later, I found myself reflecting on the dichotomy of relationships social media has created on a personal level as well as a professional level and how we view these sites when we are in those “mind frames.” I found it ironic reflecting on my early days of Facebooking how 78% of employers would now look negatively on the alcohol and mindless behavior posts that were seemingly the entire purpose of Facebook in the beginning. We really have come a long way and now we view social media in a personal as well as professional manner. …but the two can mix. “Code switching” from another article illustrated the fact that as we post/interact on social media, we are doing so on two levels, and often at the same time. Storytelling was also an interesting way of illustrating this point by showing the fact that successful marketing campaigns often tell a story in order to make a product more relate-able. Understanding the balance of these two can be extremely important in our social media strategy. When I first was introduced to social media via Facebook, I thought it would always remain a “personal” outlet. Now, I find myself even browsing professional outlets in order to form a more personal connection to the company/business. Do you think social media should be so prevalent in business? Have we lost an outlet of free speech or a true expression of our personality at the expense of universal presence online?