Week 2 Lecture Response
This week’s lecture took the introduction to the different platforms for social media and gave the class much more of an insight into their uses; including statistics for usage amongst the general population. The lecture began with the #1 rule in social media: don’t forget to crawl. Applying this rule to the rest of the lecture was really important when thinking about goals for social media and what an individual or organization might use social media. Social media is a strategy. Rather than just flooding social media with mindless content in hopes of blindly gaining clients/followers, the lecture showed that different approaches are more appropriate for different platforms and that certain platforms may not always be best for achieving your goals. There were many different facets of social media discussed and having and understanding of them allows you to help spread your message in an effective way.
Understanding usage is important because it helps show the way people are engaging social media and allows you to understand where you might best fit into that engagement. Twitter, for example, gives you a much smaller window because as we learned in the lecture, the “timeline” is always recent. Compared to Facebook where it is easier to let a message linger, Twitter requires the user to understand that their message only has about a thirty second window and that we need to be as effective as possible within that window. The lecture showed times and gave strategies for understanding when that window may get the most exposure. The discussion on Google+ also was very helpful and likely something that not many listening to the lecture were familiar with before. The “carbs at night” example was particularly interesting and showed how using the analytics of internet usage can help spread our message by making it available where people are looking.
Understanding the motivation for engagement on social media is also important and allows our content to be spread to more people as they engage with it. One particularly interesting example from the lecture was the strategy of putting content out that allowed the viewer to perceive a value in their own knowledge. Polls, for example, allow users to give their own input and feel part of the discussion while they are helping to spread your content. As the lecture pointed out, one of the best ways to spread your content across social media is to create it in a way that allows the user to spread it for you.
Understanding demographics is important because it allows you to disperse content to your target market. Knowing that users on Twitter are slightly older than those on Facebook and Instagram is important because you should post where your market resides. The lecture discussed why the different platforms of social media have been successful with their demographics and understanding that can allow you to impact the market in the most effective way possible. Overall, the lecture was very helpful in building on the introduction to these platforms and showed how with the proper strategy, these platforms can help us in ways we probably never considered.